Profit is your key to survival.

→ Without profit, you cannot maintain or grow your business.

→ Without profit, you cannot serve your customers or provide benefits to your employees.

→ Without profit, investors have no reason to invest.

→ Without profit, the goals of the business are unattainable.

Based on the bestselling book Software Profit Streams™: A Guide to Designing a Sustainably Profitable Business, Profit Stream Design provides the essential tools and processes for creating sustainably profitable software-enabled solutions.

The course uses a dynamic and interactive case study format to systematically guide all participants through the systems thinking principles that form the foundation of the Profit Streams™ Canvas. 

We cover:

• Solution Sustainability: Delivering value to your customers over time. 
• Economic Sustainability: You are making a profit. Your customers' assessment of value is greater than their total cost of ownership.
• Relationship Sustainability: Designing longterm relationships that benefit all stakeholders.

Our approach ensures that you will learn how to apply the Profit Stream Canvas to systematically understand, design, and implement pricing, packaging, and licensing choices that increase profit throughout the industry and solution lifecycle.

• How to conduct a Customer Benefit Analysis to identify tangible and intangible benefits.
• How to determine the core mechanism of value exchange.
• How to design a pricing model based on Pricing Strategy, Structure, Specifics, and Policies.
• How to demonstrate your value through a Customer ROI Model.
• How to model the economic impact of your costs and your pricing.
• How to design a profit engine that grows over time.
• An understanding of how to communicate new prices, manage existing accounts, and adopt a continuous approach to sustainable pricing.

  
  

• Course certificate of completion.
• One-year membership to the Horizon Platform for Solution Profitability Management™.
• Upon passing the exam, certification as a Profit Stream™ Designer (CPS-D).
• Access to exclusive CPS-D workshop materials.