What do we cover in the Introduction to Software Pricing course?

Using a dynamic case study format inspired by the world's leading business schools, this one-day course course covers the following topics through a combination of interactive sessions, collaborative exercises, and conversations with your other participants:

  • Customer Benefit Analysis to model the tangible and intangible benefits of your solution.
  • Value Exchange Modeling so that you can select the optimal foundational elements of your business model. 
  • Solution Modeling so that you can design segment-specific packages. 
  • Pricing Model including Strategy, Structure, Specifics, and Policies, so that you know the specific changes you're making to improve your Pricing Model.

You'll Learn Practical Skills!

Experienced entrepreneurs know that you have to create monetization models that result in a sustainable business. This isn't just plugging a number into a spreadsheet! Instead, it is a sequence of activities that create a system that delivers a profit. 

You'll learn:

  • How to conduct a Customer Benefit Analysis to identify tangible and intangible benefits.
  • How to determine the core mechanism of value exchange, such as per-user or per-transaction.
  • How to design a pricing model based on Pricing Strategy, Structure, Specifics, and Policies.
  • How to design a profit engine that grows over time.

What do I get after the course?

As an added bonus - a free copy of Software Profit Streams is included with every registration!

Buy a copy for a colleague on Amazon

Instructors

Kevin McCabe Profit Streams Expert, Pricing Strategist

A Product Manager and Pricing Specialist for over 20 years, Kevin McCabe is a trailblazer in the realm of strategic pricing known for his innovative approaches that drive profitability across diverse industries. With a robust background in software, manufacturing, data and services, Kevin brings a multifaceted perspective to pricing challenges. His approach integrates pricing strategy throughout the solution lifecycle.

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