Master Pricing. Secure Your Future.

This course will help you:

✅ Bridge the gap between product execution and revenue growth

✅ Leverage pricing strategies to maximize the value of software and cloud applications

✅ Stay indispensable in a world where AI is automating traditional IT and product roles


As a leader with Agile expertise, your ability to identify risks, define scope, and drive transformation is already strong. Adding software pricing to your skill set will position you as a commercial leader who can shape product profitability—not just deliver releases.

You'll Learn Practical Skills!

Customer Benefit Analysis to model the tangible and intangible benefits of your solution.

Value Exchange Modeling so that you can select the optimal foundational elements of your business model. 

Solution Modeling so that you can design segment-specific packages. 

Pricing Model including Strategy, Structure, Specifics, and Policies, so that you know the specific changes you're making to improve your Pricing Model.

What do I get after the course?

Participation in the course also includes:

Digital Course Workbook

A copy of the Amazon Bestselling book Software Profit StreamsTM

As an added bonus - a free copy of Software Profit Streams is included with every registration!

Buy a copy for a colleague on Amazon

Your Instructors

Luke Hohmann Co-Author Software Profit Streams, Profit Streams Expert

Kevin McCabe Profit Streams Expert, Pricing Strategist

Andrew Long Principal Partner at Start with Profit

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